The Power of Marketing: Secrets from a Top 1% Agent | Krista Mashore Episode
by Marguerite Crespillo
🎙️ The Power of Marketing: Secrets from a Top 1% Agent
In the ever-evolving world of real estate, one truth remains constant: if you want to stand out, you must learn how to market yourself like a pro. And when it comes to marketing, few people in the industry do it better than Krista Mashore.
In this powerhouse episode of Real Estate Real World, I sat down with Krista to dive deep into the strategies that helped her sell over 2,300 homes, build a $59 million coaching business, and become one of the top 1% of agents in the nation. But what really sets Krista apart isn’t just her sales—it’s her unique, innovative approach to digital marketing, video, sales funnels, and her unshakable mindset.
This episode is more than just a conversation—it’s a mini-masterclass in modern real estate marketing.
🔥 From Teacher to Top Producer
Krista’s journey into real estate started during a personal crisis. After leaving her job as a school teacher to care for her sick daughter, she suddenly found herself a single mom, with no money in the bank, and in desperate need of a fresh start. That turning point led her into real estate, where she quickly realized: to survive, she had to do things differently.
And she did.
From sending creative packages to asset managers (with pop rocks and socks!) to getting her face on local buses and commercials, Krista went all in on thinking outside the box. What started as creative survival soon became a full-blown marketing strategy—and the beginning of her real estate empire.
💡 Real Estate is NOT Your Business—Marketing Is
One of the key takeaways from this episode? You’re not in the real estate business—you’re in the marketing of your real estate business.
Krista breaks down how most agents make the mistake of focusing only on transactional activities, while ignoring the one thing that can actually keep their pipeline full: marketing. Not cold calling. Not door knocking. But marketing that attracts, nurtures, and converts clients—automatically.
From her use of sales funnels, personalized video content, and local Facebook ads to her famous pre-listing “knock your socks off” box, Krista shows how to wow clients before you even walk in the door.
🧠The Mindset Behind the Marketing
But it’s not just tactics that make Krista a standout. It’s mindset.
In the episode, Krista opens up about her past—living in a group home at 13, surviving abuse, and overcoming deeply rooted beliefs of unworthiness. She shares how these experiences inspired her most personal book, Stop, Snap & Switch, a guide to rewiring your thoughts to support success.
“If you can master your mind, you can master your business.” – Krista Mashore
She reminds us that marketing is the skill, but mindset is the foundation.
🎯 Why This Matters Right Now
With the current real estate market facing major shifts—rising interest rates, changing commission structures, and more—agents are feeling the pressure. Krista drops a truth bomb: 77% of agents didn’t sell a single home last year.
What separates the ones who thrive from the ones who disappear?
According to Krista: Innovation. Differentiation. Exposure.
This episode is packed with strategies that will help you:
âś… Position yourself as an authority in your market
âś… Use marketing to attract better-quality leads
âś… Convert at a higher rate without cold calling
âś… Build long-term, scalable systems that grow your brand
✅ And most importantly—stay in business when others are leaving
