Why Marketing is the Key to Real Estate Success

Many agents believe that their job is to sell homes. While that’s technically true, the reality is top agents are master marketers first and foremost. If you know how to generate leads and position yourself effectively, you’ll never struggle to find business.

Andrew explains that real estate success is all about understanding where your leads are coming from and having a system to nurture and convert them. Too many agents rely on outdated tactics or jump from one marketing trend to another without a clear strategy.

If you can build a predictable marketing system, you’ll create a steady stream of clients rather than chasing business every month.

The Biggest Marketing Mistakes Agents Make

Andrew has worked with countless real estate professionals, and he’s seen firsthand what works and what doesn’t when it comes to marketing. Here are some of the biggest mistakes agents make:

✅ Not Understanding the Difference Between Leads & Prospects – Many agents expect online leads to behave like referrals. The reality is that Facebook leads, for example, are just people expressing interest in real estate—not necessarily people ready to move. If you treat these leads like referrals, you’ll be frustrated by the low conversion rates.

✅ Skipping the Follow-Up – Generating leads is one thing, but nurturing them is another. Most real estate leads require multiple touchpoints before they are ready to buy or sell. Agents who fail to follow up consistently lose out on massive opportunities.

✅ Overcomplicating Social Media Content – Many agents struggle with creating video content because they think it has to be perfectly scripted and produced. Andrew’s advice? Keep it simple! The best-performing content is often just a quick, casual video where you answer a common question or share an insight about the market.

✅ Failing to Track Their Numbers – If you don’t track your lead sources, conversion rates, and marketing ROI, you’re flying blind. Understanding which strategies actually generate business will allow you to double down on what works and cut out what doesn’t.

The Six Questions to Build a Winning Marketing Plan

Andrew shares a simple but powerful framework that every agent can use to assess their marketing strategy. If you can answer these six questions, you’ll have a clearer roadmap for your business:

1️⃣ How do people find out you exist?
2️⃣ How do you get them to start talking to you?
3️⃣ How do you get them into your database?
4️⃣ How do you convert them into clients?
5️⃣ How do you earn their trust?
6️⃣ How do you earn their long-term loyalty?

By identifying the gaps in this process, you can create a repeatable system that consistently attracts, nurtures, and converts leads.

How Social Media & Digital Marketing Can Set You Apart

Social media has changed the way real estate is marketed, but many agents still aren’t leveraging it effectively. Andrew breaks down some of the most effective digital marketing strategies that agents can implement today:

📌 Use Facebook Ads the Right Way – If you’re running ads, make sure you’re targeting the right audience and have a system in place to follow up with leads.

📌 Create Simple Video Content – Instead of overthinking it, just record quick, valuable videos where you answer common real estate questions.

📌 Focus on Retargeting & Brand Awareness – People need to see your content multiple times before they trust you. Retargeting ads help you stay top-of-mind with potential clients.

📌 Make Your Marketing About the Client – Instead of constantly talking about yourself, focus on the value you provide to buyers and sellers. Answer their questions, solve their problems, and position yourself as the expert.

Final Thoughts: Take Action & Implement

Attending real estate conferences, listening to podcasts, and learning from top industry experts is valuable—but only if you take action.

As Andrew points out, only 2-5% of agents actually implement what they learn at real estate events. The rest take notes, get excited, and then go back to doing the same things that aren’t working. If you truly want to dominate your market, you have to apply these strategies and commit to consistent execution.