In the latest episode of Real Estate Real World, I had the privilege of chatting with a true game-changer in the real estate coaching world, Steve Shull. From the football field to the real estate arena, Steve’s journey is nothing short of extraordinary. 🏈🏡
Who is Steve Shull?
Steve started his career as a linebacker for the Miami Dolphins under the legendary Coach Don Shula and even played in the 1982 Super Bowl. But when an injury ended his NFL career, he pivoted into finance and eventually found his calling in real estate. After over 32 years and more than 60,000 hours of one-on-one coaching, Steve has helped countless agents overcome their biggest challenges and build thriving businesses.
Revolutionizing Real Estate Coaching
Steve didn’t just join the coaching industry—he created it. In the early ‘90s, he teamed up with real estate coaching pioneer Mike Ferry to launch the first-ever structured real estate coaching program. Today, his approach is centered on eliminating fear and building sustainable, relationship-driven businesses.
In this episode, we dive into:
- The Power of Discipline and Consistency
Steve reveals how his experience as a professional athlete taught him the value of showing up every day, even when you don’t feel like it. In real estate, it’s this same level of commitment that separates top producers from the rest. - Why Relationships Matter More Than Leads
While many agents chase new leads, Steve emphasizes the importance of cultivating strong, lasting relationships. His coaching focuses on creating a business fueled by repeat and referral clients. - The Six Core Building Blocks for Success
Steve breaks down his six essential building blocks for building a thriving real estate business: - Practicing Mindfulness
- Optimizing Time
- Cultivating Relationships
- Implementing Standards
- Mastering Communication
- Acting Strategically
- The Role of Mindset in Real Estate
Success in real estate is as much about mindset as it is about skill. Steve dives deep into the psychological barriers that hold agents back and shares practical strategies for overcoming them.
Key Takeaways for Real Estate Agents
Steve’s no-nonsense approach is a refreshing reminder that real estate is not rocket science. It’s about doing the work, staying consistent, and focusing on what truly matters—your relationships and your mindset.
Upcoming Event: Game Plan 2025
Steve is hosting an exclusive event, Game Plan 2025, on December 3rd in West Los Angeles. This workshop is designed to help agents set their vision, strategy, and focus for the new year. If you’re serious about leveling up your business, this is a can’t-miss opportunity.
