With Brad Allen on Real Estate Real World

What happens when you drop into a brand-new city, know absolutely no one, and try to build a real estate business from scratch?

For Brad Allen, that wasn’t a hypothetical—it was real life. No sphere, no safety net, no social media shortcuts. Just grit, long hours, and a deep belief that this business could be done better.

In this episode of Real Estate Real World, I sat down with Brad, broker-in-charge and co-founder of The Art of Real Estate, and we got into the kind of conversation most people aren’t willing to have.

Forget the fluff. This is the real, behind-the-scenes look at how Brad built a lean, highly profitable, client-obsessed business across four states—and how he’s navigating the chaos of today’s market with strategy, heart, and a whole lot of structure.

✅ What it really takes to survive when you’re starting from zero
Brad shares how he entered real estate in 2006 with no connections, took “pity deals” no one wanted, and slowly built trust and traction by focusing on what other agents ignored—systems and service.

✅ The power of building a team that actually works
With 35 agents and 7 full-time staff, Brad has created a model where agents do what they do best (sell!) while his support team handles the rest—inspections, attorneys, timelines, and all the backend logistics that make the client experience seamless.

✅ The importance of clarity in client communication
“If your clients are confused, that’s on you,” Brad says—and he means it. We talk about how proactive communication, automated systems, and clarity at every step have become his brand’s secret sauce.

✅ Why professionalism is still powerful
From viral TikToks to commission battles, we dive into how the industry’s image is changing—and not always for the better. Brad and I talk candidly about the need for agents to step it up, ditch the drama, and remember that your reputation is your business card.

✅ Adapting to AI, lawsuits, and the ‘messy middle’ of real estate
Brad shares his thoughts on the industry shake-ups happening right now and how smart agents are leaning into education, innovation, and client relationships—not running away from them.

This isn’t just a conversation—it’s a blueprint.

Brad’s story proves that you don’t need a giant brand or a massive team to succeed. You need systems that work, a team that cares, and a commitment to showing up every day like your clients actually matter—because they do.

So if you’ve been feeling the pressure of a shifting market…
If you’re tired of chasing leads and ready to build a business that’s intentional, sustainable, and soul-aligned…
This episode is your reminder that you’re not crazy—and you’re not alone.