Let’s be real — the real estate hustle can feel like a nonstop treadmill of cold calls, Zillow leads, and praying your overpriced listings will magically sell themselves. Sound familiar?

But what if showing up as yourself on camera every day could actually build your business, attract dream clients, and (bonus!) make marketing fun again?

That’s exactly what happened for Liz Brown, this week’s guest on Real Estate Real World. In this no-fluff, full-energy episode, Liz shares how she ditched the burnout grind and went all-in on video content — turning daily TikToks into closed deals, brand partnerships, and a nationwide coaching crew of raving agent fans.

If you’re a real estate pro feeling stuck, overwhelmed, or low-key allergic to showing up online — grab your coffee and tune in. This convo might just change the game for you.

It Started with TikTok & a Garage Workout…

Back in 2020, Liz wasn’t trying to be a marketing guru. She was just a realtor with a phone, a garage gym, and a hunch that maybe… just maybe… Gary Vee was onto something.

So she started posting simple videos — not high-gloss, not overproduced — just consistent, real, and honest. From morning workouts to “What It Takes to Be a Realtor” content, she built trust, visibility, and (most importantly) momentum.

Five years later? She hasn’t missed a single day.

Why Video Works (Even When You Think It Doesn’t)

You don’t need a ring light, perfect skin, or to “feel ready” to show up. Liz’s philosophy is simple:

“In the beginning, no one is watching you — until they are.”

That’s the gold. You learn by doing, and by doing often. Liz now helps agents nationwide show up consistently on video — through her signature coaching program Film School, where she teaches agents how to market stale listings, use TikTok to generate leads, and stay visible in today’s attention economy.

Stale Listings? Try This Before You Drop the Price…

One of the most powerful takeaways from this episode?
How to actually market a stale listing instead of just blaming the price.

Liz drops genius-level tips like:

• Ask ChatGPT who your ideal buyer is — then make video content for them

• Stop getting bored before your audience does (make the same video 10x, it still works!)

• Tell stories behind the listing (like that garage-turned-disco-floor — yes, really)

• Rearrange your photo order on Zillow to highlight the BEST feature first

• Show the lifestyle, not just the floor plan

Remember: people don’t buy square footage. They buy how they imagine their life in that space.

Truth Bombs You Need to Hear (Especially If You’re Avoiding Video)

• “People will say mean things. It’s not about you — it’s about them.”

• “You’re not too old, too boring, or too late. You’re just not consistent yet.”

• “It’s not your listing that’s the problem — it’s your lack of content strategy.”

Yes, it’s a mindset shift. But once you stop overthinking and start pressing ‘record,’ the results come faster than you think.