Let me tell you a story.

In 1997, I helped a woman named Linda buy a $50,000 home. Simple deal. Nothing fancy. No bidding war. Just a solid real estate transaction.

Fast-forward to today: that one deal turned into 65+ referrals, over eight levels deep, and brought in more than $400,000 in commissions.

Let that sink in.

One client. $50k sale. $400k+ in return.

How? I stayed in touch.

Not with daily calls or complicated funnels. Not with postcards that end up in the trash. I stayed in touch using a tool that most agents either ignore or underuse: a CRM.

Why This Episode is a Must-Listen

On the latest episode of Real Estate Real World, I sat down with Jeff Shamus, the founder of AllClients CRM. (Spoiler alert: he’s also the proud owner of the world’s oldest snowball—yes, really—but we’ll get to that later.)

We talked about the ONE thing most agents are missing, even after years in the business: a reliable, repeatable way to stay connected to the people who already know, like, and trust you.

Because here’s the truth…

You don’t need more leads.
You need more follow-through.

You Are Not the Problem—Your System Is

If you’ve ever said:

• “I’ll reach out to them next week…”

• “I think their name is saved on my phone somewhere…”

• “I really should be better at follow-up…”

You’re not lazy. You’re not forgetful. You’re human.

The real problem? You’re trying to store your entire business in your brain.
(And let’s be real—your brain is made for processing, not storage.)

That’s why a CRM isn’t just “nice to have.” It’s your business’s safety net.
And the best part? It doesn’t have to be complicated.

Jeff and his team built AllClients for people like us—heart-centered, service-driven entrepreneurs who want tech that actually works with us, not against us.

You’re Closer Than You Think

Most agents think they need to “do more marketing” or chase cold leads to grow.

What they actually need? A system to nurture the people who’ve already said yes—or who are just one touch away from doing so.

Here’s what Jeff and I dive into in the episode: ✅ The exact breakdown of how 90% of agents underuse their CRMs
✅ Why your past clients are your most profitable lead source
✅ How “Easy Contacts” lets you ditch the spreadsheet and finally get organized
✅ How AI is simplifying your email newsletter (yes, you can sound like you without writing a word!)
✅ And of course, the legendary tale of the world’s oldest snowball ❄️

Final Thoughts From the Heart

I’ve been in real estate a long time. I’ve seen fads come and go.
But one truth never changes:

Relationships are everything.

If you don’t have a system to nurture those relationships—especially when life gets busy—you’re always going to feel behind. Stressed. Overwhelmed. And stuck in the “hustle” mode.

But when you DO have a system that keeps your clients connected, your brand top of mind, and your follow-up automatic?

You become unstoppable. You build a referral machine.
And best of all—you do it without burning out.

So if you’re ready to stop winging it and start winning with ease and integrity, take this as your sign.

Start small. Start now. But start.

Your future clients—and future self—will thank you.

With so much love and belief in you,