Let’s be real — the real estate hustle can feel like a nonstop treadmill of cold calls, Zillow leads, and praying your overpriced listings will magically sell themselves. Sound familiar?
But what if showing up as yourself on camera every day could actually build your business, attract dream clients, and (bonus!) make marketing fun again?
That’s exactly what happened for Liz Brown, this week’s guest on Real Estate Real World. In this no-fluff, full-energy episode, Liz shares how she ditched the burnout grind and went all-in on video content — turning daily TikToks into closed deals, brand partnerships, and a nationwide coaching crew of raving agent fans.
If you’re a real estate pro feeling stuck, overwhelmed, or low-key allergic to showing up online — grab your coffee and tune in. This convo might just change the game for you.
As we talked, Carrie broke down exactly how today’s AI tools are replacing outdated lead-generation companies and helping agents eliminate repetitive work so they can focus on what actually moves the needle. She walked me through how AI can automate content creation, build customized follow-up systems, write SOPs in minutes, analyze market data, and even support everyday decision-making — tasks that used to take agents hours every week. One thing Carrie said that really stood out is that most agents don’t actually struggle with learning AI… they struggle with knowing where to use it. And that’s exactly what she teaches: practical, automated workflows you can plug straight into your business to free up time and operate at a much higher level.
Of course, we also tackled the big question everyone seems to be asking: Will AI replace real estate agents? Carrie’s answer is refreshingly honest — and should give every agent both confidence and clarity. AI isn’t here to take away the human part of our business; it’s here to enhance it. She explained how AI can remember client details, track personal preferences, and help us communicate more intentionally so we can build deeper and more meaningful relationships. In Carrie’s view, the top producers of the future will be the ones who pair their human strengths with AI-powered systems that run in the background, allowing them to stay present with clients while their workflow quietly takes care of itself.
What makes this episode so powerful — especially for agents searching for guidance on real estate automation, AI workflows, and how to practically use AI in their daily business — is Carrie’s core message that AI is freedom. It’s not just leverage; it is the gateway to eliminating overwhelm, reducing stress, and giving us back the time to grow our business or simply enjoy our lives again. Her approach makes AI feel accessible, doable, and surprisingly empowering. If you’re an agent looking to stay competitive, modernize your systems, or better understand the future of real estate technology, this episode is exactly where you should start.